Proposition Development

Developing a strong value proposition requires an outward facing, unbiased view of the opportunity coupled with an in-depth understanding of the target base, competitor offerings and market dynamics.

However, more often than not, value proposition development within organisations is driven by an objective to create internal economies (or promote a particular department) rather than to meet a real customer need.

This leads to businesses shoe-horning products or services to an ideal target base rather than satisfying an existent target segment’s need.  As a result, propositions fall short of customer expectations, creating very expensive product / service launches with very short lifecycles.

By engaging Bosschimp; entrepreneurs and businesses (small, medium and large), can all obtain a truly impartial view of an opportunity built on real trends in the marketplace, the target base’s actual expectations and comprehensive competitor analysis.  These can then be used to neutralise internal politics and remove partiality from the value proposition development process.

This unfortunately cannot be effectively done within a business because there is always a vested interest in the promotion of the opportunity affecting the interpretation of the analysis to fit the internal objective rather than understanding the analysis for what it really means.

Bosschimp utilises a range of methodologies and research to define a value proposition however examples of the services we provide include:

  • Concept Testing / Scoring against the Bosschimp framework
  • Competitor Analysis
  • Market Research & Segmentation
  • Feasibility Studies
  • Product, UI & UX Testing
  • Collateral Development
  • Messaging, Communications and Go to Market Planning

Benefits of using Bosschimp:

  • Removes internal politics from proposition development
  • Provides in-depth competitor insight directly from the competition, not normally accessible to you
  • Gives your proposition development the time it deserves, allowing you to focus on your day to day business
  • Reduces overheads by removing the need for internal proposition managers who are often under-utilised
  • Priced to allow all companies the benefit of value proposition development without costs of “big agency” fees.

For more information please Contact Us.