Marketing Mandarin

AM is a commercially focused marketer with 15 years’ experience working across the TMT, (Technology, Media & Telecommunication) and Financial sectors.

He has experience of working for both B2B and B2C blue-chip and start-up companies, driving delivery and strategy within proposition development, commercial partnerships and communications.  His previous employers include: Logica, Orange and Zee TV.

AM’s visible B2C achievements delivered Mobile, TV and Web engagement within the highly desirable 18 to 30 year old demographic creating annual revenues in excess of £10m through games and a video chat service for Max Power, the cross-platform Music proposition for Orange UK, and the launch of Zee Music in the UK and Europe for S E Asia’s largest pay TV Operator.

Most recently AM’s value proposition development input enabled Logica to sell their Telecom Products Division for £265m and gained Miniweb Interactive £32m in funding.